Vans is looking to assist their small business partners around the world with their “Foot The Bill’ initiative. Vans is committed to helping 80 small, independent businesses including skate and special shops, restaurants, music venues and community- driven spaces by offering their custom-made designs. By using the Vans Customs platform, each of the 80 businesses were given access to design and upload a pattern. Fans can support each business by selecting its design for purchase and they can continue to customize the sneaker if they would like to do so.
The net proceeds from the sale of each pair of these very special Vans Customs will go directly to that small business to provide some relief during this challenging time. Vans will be producing up to 500 pairs of Custom Vans per business partner. Once they are sold out, they will no longer be available.
The program will expand to include additional independent skate shops, surf shops, restaurants, music venues and community driven spaces over the next month and will be available on Vans.com
