Images: Nike
We are not seeing the end of the Web3 era no time soon. Nike has launched their new Web3 platform for Nike virtual creations that uses blockchain-powered technology. The Swoosh is all-in. Here's what you need to know about the new platform.
IT’S CALLED .SWOOSH
.SWOOSH is a web3-enabled platform that champions athletes and serves the future of sport by creating a new, inclusive digital community and experience and a home for Nike virtual creations.
THERE’S A NEW DOMAIN JUST FOR YOU
The platform has its own domain, welcome.swoosh.nike, to ensure a safe, trusted space.
LEARN. COLLECT. CREATE OR CO-CREATE.
.SWOOSH will allow Nike Members to learn about, collect and eventually help co-create virtual creations, which are typically interactive digital objects such as virtual shoes or jerseys.
CURRENTLY IN BETA.
Currently in beta, registration to join .SWOOSH begins this month. For the rest of the year, Nike will grow the platform by inviting in a diverse, equitable community, then launch its first digital collection — shaped by its members — in 2023.
EARN ROYALTIES YOU SAY?
Shortly after the first digital collection drops, members will be able to enter a community challenge to win the opportunity to co-create virtual product with Nike. Those winners can earn a royalty on the virtual product they help co-create.
Learn more about .SWOOSH on nike.com.