Images: Nike
Nike Refurbished is Nike’s latest circular consumer offering. After a shopper returns a pair of shoes to Nike, Nike Refurbished tidies them up and then makes them a great value for Nike shoppers.
Nike Refurbished extends the lifespan for three types of footwear: like new (maybe worn for a day or two before being returned), gently worn (a little longer) and cosmetically flawed (think: something like a small snag that happened in manufacturing).
Available at launch in up to 15 U.S. Nike stores, and with plans to continue scaling, Nike Refurbished is another example of Nike creating solutions at scale to help reduce its waste footprint.
GIVING SNEAKERS A SECOND LIFE.
After a shopper returns a pair of shoes to Nike, eligible footwear is added to the Nike Refurbished lineup. Each pair is inspected and refurbished by hand, and then given a condition grade. The team uses a number of different products and tools to return shoes to as close to new condition as possible. Once the shoes land back in a Nike store, the price is based on footwear type and condition grade. Handy messaging on the boxes make it easy to see what kind of shoes are inside, the condition grade, and more. With a simple scan of the box’s QR code, customers can check out even more information about Nike Move to Zero.
Nike Refurbished footwear is also covered by Nike’s 60-day wear test. If it’s not what a shopper needs, they can return it!
NIKE GRIND ALSO GIVES SHOES A SECOND LIFE.
Returned product that doesn’t make it to Nike Refurbished still has a chance at a second life, too. We work closely with our community partner to donate gently worn footwear. Or, if it's truly at the end of wearable use, we recycle it into our proprietary Nike Grind.
When the time has come to say goodbye to a pair of Nike Refurbished shoes, customers can do their part to help keep them out of landfills by choosing to donate or responsibly recycle their Nike Refurbished shoes.
HERE TO STAY
Nike Refurbished will continue to expand to more U.S.-based retail destinations throughout 2021 and beyond. You can find participating stores here.
