Images: Jordan
Drawing inspiration from the NYC subway system, the Jordan Women's NYC Collection brings forth the liveliness of the city that never sleeps.
In this collection we see staple pieces that are bold such as the flight suit which will come in both white and a navy blue iteration. The collectin also includes a dress, a long-sleeve top, a windbreaker, a full-zip fleece hoody, a short-sleeve fleece top, a short and a utility pant. The reflective Jordan “info graphics” are inspired by the typeface used throughout New York City’s subway system.
Not only is the collection tapping into the heart of NYC, they've also used local NYC creative to repsent the collection. Using real people with real voices that are making waves in the city. Take a look below.
ALISSA NEVITA
Alissa Nevita is a born and bred Queens native. Her love of sneakers and style led her to a career in marketing, public relations and talent management.
KIA MARIE
Kia Marie is a Brooklyn-based stylist and content creator whose passion for sneakers and sustainability drives her creative pursuits.
GERMANY LANCASTER
Germany Lancaster is a Brooklyn-based art director, model and founder of Black Girl Beach Day, an annual event and digital community focused on women of color.
RAVEN B. VARONA
Raven B. Varona is a photographer and artist born and raised in The Bronx. She is widely known for her tour photography, celebrity portraits and fashion editorials.
The Jordan WMNS NYC Collection is available on Jordan.com starting August 15 in Greater China, August 20 in North America and August 24 in the rest of the world. Catch up with the ladies above on the Jordan Blog, here.
SHOP THE JORDAN WOMEN’S NYC CAPSULE & FLIGHT ESSENTIALS COLLECTION
