Images: Jordan
I love when Jordan Women blesses us with not one but three upcoming collections to look forward too. The days of us ladies wishing we had what we wanted from the brand are long gone. They've asked us what we wanted and they've been consistently delivering. The last offering from the Jordan Women's division was the bright Moto Collection inspired by MJ's motorcycle days now we can head into Fall with some of the best offering from Jordan Women thus far. Let's take a look into the upcoming collection; 23 Engineered, Jordan Women's Flight Essentials and Jordan Women's City Utility Collection.
The Jordan 23 Engineered line made its debut last summer, I even did an editorial with CNKDaily with the ladies styled in this collection. The gender-neutral collection will include product that can naturally transition from athletic activity to laid-back leisure, meaning you can be physical in these pieces but also wear them for an everyday street look. The collection focused on technical details and materials. It includes a full-zip jacket with a wax coating and is equipped with utility pockets, the hood even packs into the collar when not in use. This collection is available now.
“We strive to design functional, wearable statements that evoke a cool confidence.” - Martin Lotti
The Women's Flight Essentials Collection. I was already intrigued when there's any mention of "flight" when it comes to Jordan Brand. We're all familiar with Michael Jordan's flight suit and this collection is giving us '80s Jordan silhouettes through a modern contemporary women's lense. This collection is all about staple garments; t-shirts, crewnecks, tights, sports bras and of course tracksuits. One of my favorite things that we get from the imagery is this berry colored tracksuit and the body positivty. The Jordan Women’s Flight Essentials collection will be available on August 20.
“These new collections offer utilitarian performance infused with a basketball soul, and created through a refined articulation of classic basketball design lines.” - Martin Lotti
When it came to the Jordan City Utility Collection, they did what needed to be done. In this collection the Flight Suit and Utility Pant steal the show. We seen Jordan Brand's take on the utility collection in their first drop but wow have they continued to raise the bar. Feminine and functionality, that's what it's about here. Utilitarian garmets, lightweight fabrics and easy ajustability allowing you to style this to your liking. The collection will include the Jordan Utility Off-Shoulder Jacket, Jordan Utility Bike Shorts (including a zippered back pocket for keys and cards) and fleece offerings. Honestly, I need those pants, immediately. The Jordan Women’s City Utility Collection will be available this Friday, July 24.
As I've mentioned early, Jordan Women continue to raise the bar with each collection they debut. I have been highly impressed with the brand being able to provide on-trend pieces like the utility collection but also giving us those everyday staples that we need in the essentials collection. The brand is consistently winning us ladies over, I am excited for the future of their apparel lines.
What are your thoughts on the upcoming Fall apparel lines from Jordan Brand? Share your thoughts with me on social.