Images: Nike
The idea was formulated with an eye to the trifecta of food, football and friendship characterizing the holiday season. It has an origin story — the turducken, a Louisiana staple made nationally famous by football announcers — and it pulls through to serve as symbol of the community atmosphere driven by skate shops around the world. “We always have felt that a core element of skate shops is the family element,” says Point.
Conceptually, the product comes to life via a Nike Dri-FIT chicken foot sock, stuffed inside a duck-inspired Dunk, completed by turkey wrapping paper. Of course, it wouldn't be a Concepts Dunk without wild packaging too — the TurDUNKen comes in an oven-inspired box complete with holiday leftovers (including a family-dinner-themed turkey leg Nerf vortex football).
With down-like quarter material and a laser-cut quarter replicating feathers, the design of the Dunk High (or, as the tongue label reads, “Duck High”) draws from the coloring of the mighty Mallard. A custom toile print decorates the collar lining and sockliner, and this is reprised within an associated apparel collection: a fleece bomber jacket, T-shirt and beanie.
“We’ve definitely never taken ourselves too seriously. We’re well-versed in sport. We come from luxury,” says Concepts Creative Director Deon Point. “The thing with us that always gets overlooked is our sense of humor. We love to have fun.”
The Concepts x Nike SB Dunk High TurDUNKen launches November 14 at Concepts’ Boston and New York flagship stores, and at cncpts.com. Pairs of the Duck SB High will release November 20 at select skate retailers and November 21 on SNKRS.
